FOUNDATION
  • Accounting Systems
  • Cash Flow Processes
  • Advisor Coordination
HEALTH
  • Budgeting & Forecasting
  • Production & Operations
  • Banking & Capital
GROWTH
  • Strategic Financial Planning
  • Risk Assessments
  • Revenue
  • Operating Rhythm
VALUE
  • Succession or Exit Planning
  • Readiness & Attractiveness
  • Price/Multiple

CFO

Northeast Florida
About

Will has 20+ years of experience in financial and operational management positions, including at a Fortune 500 transportation company and one of the nation's largest Non-Profits. Specific finance areas of expertise include capital investment ROI analysis, engineering, transportation, and non-profit finance. Prior to the corporate world, Will was a naval submarine officer with a nuclear engineer qualification and held a Top Secret clearance.

Available Resources

Free Guide

Are You Ready For a Fractional CFO?

Wondering if a fractional CFO is right for your business? Download our free e-book today.

Get to know Will’s other interests

Other Interests

  • What was your favorite vacation?  In 2023, my wife and I went to Ireland to celebrate our 20th wedding anniversary. The trip also coincided with Navy playing Notre Dame in Dublin and although Navy lost, it was an amazing week to spend in an amazing country.
  • What is something most people don't know about you?  If you add up all of my submarine deployments, I have spent well over a year of my life underwater!
  • What did you want to be when you grew up?  Both of my grandfathers were World War II Navy veterans, so I grew up listening to their stories. From a young age I knew I wanted to join the Navy, and I am very thankful for the opportunities my service opened up for me once I became a civilian.

Before FocusCFO

After his service as a naval submarine officer, which included 5 patrols (deployments), Will worked at CSX Transportation, a Fortune 500 Transportation company and one of the largest U.S. railroads. In his senior roles, Will reported to either the CFO or COO, and gained expertise in operating expense, capital planning, and payroll and headcount management. Will then worked at the Wounded Warrior Project for 5 years leading the finance and procurement teams at one of the country's largest Non-Profits, where he was able to use his corporate finance experience to maximize the efficiency of donations to multiply its impact on the Veteran population.

What attracted you to FocusCFO?

Will is the 4th generation of his family to live in Jacksonville, and his father, as well as both of his grandfathers, were small business owners. He is excited to use his experience to help small business owners and entrepreneurs achieve their goals for their companies.

At FocusCFO, we help you direct your financial strategy and achieve your goals, giving you the freedom to change your life.

FocusCFO provides expert to help entrepreneurs like you overcome these obstacles and achieve sustainable, transferable business value.

Our fractional CFOs provide the expertise of a full-time CFO at a fraction of the cost, with the flexibility to scale your support as needed. You will gain a clear understanding of your financial performance, streamline your operations, and develop a strategic roadmap for success.
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Part of Your Team

Our experienced CFOs become an embedded part of your leadership team, providing strategic financial guidance to drive growth and profitability
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C-Level Experience

Benefit from the insights of seasoned financial executives who have decades of experience working in industry, not just for it, as financial executives and entrepreneurs.
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Team Approach

Leverage the collective wisdom of our collaborative team of CFOs - decades of expertise and best practices derived from a culture of collaboration and teamwork.

THE VALUE PYRAMID PROCESS

Guiding entrepreneurs on the climb to building sustainable, transferable business value

Our fractional CFOs provide the expertise of a full-time CFO at a fraction of the cost, with the flexibility to scale your support as needed. You will gain a clear understanding of your financial performance, streamline your operations, and develop a strategic roadmap for success.

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Succession or Exit
Readiness & Attractiveness
Price/Multiple
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Planning
Risk
Revenue
Operating Rhythm
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Health

Budgeting & Forecasting
Production & Operations
Banking & Capital
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Foundation

Accounting Systems
Cash Flow Forecasting
Policies & Processes
Advisor Coordination
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value

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growth

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Health

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Foundation

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