Growing Business Value
If Success is a Mountain, Growth is What Gets You to the Top
As your sherpas on the climb, your FocusCFO team will guide you in creating strategies for sustainable growth: defining business goals, performing a SWOT analysis, and articulating your growth plan to stakeholders. To ensure your growth is sustainable, we will help you evaluate current product and service lines, look at your sales forecasting and management systems, and analyze your growth capital needs.
And, if growth by acquisition is part of your plan for growth, we provide an experienced hand for evaluating opportunities, planning integrations, and coordinating with transactional advisors.
What We Focus On In The Growth Level
Everybody wants growth – but growth without a solid foundation and operational health is akin to building a bigger house on shaky footing. Chances are it won’t stand.
Our CFOs will develop business strategies for sustainable revenue enhancement, so that you can grow transferable business value, and achieve personal, business, and financial goals.
Your CFO’s business acumen and years of financial experience contributes significantly to planning and execution. Often we recommend benchmarking that enables the Business Owner and team to identify opportunities for improvement in both tactical and strategic initiatives. Growth Planning typically includes:
- Strategic Planning
- Recast EBITDA
- Regular updates to estimates of business value
Risk can hide in many facets of your organization; your sherpa can help you navigate the path up the mountain safely, avoiding common pitfalls and minimizing your business’ financial risk.
To help you identify and mitigate risks, your CFO may use one or more of the following tools:
- Business Risk Assessment
- SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)
- Business Readiness & Attractiveness Assessment - identifying areas of improvement to maximize transferrable value
Areas of risk that your CFO may want to explore with you include customer & vendor concentration, owner dependence, lack of key employee succession planning, legal issues, tax concerns, etc.
Once your company has a healthy foundation, your CFO can focus on revenue improvement to help drive your business's financial growth.
Depending on your business and financial goals, your CFO may analyze and estimate ROI for new products and service opportunities, look at geographic expansion, or investigate potential acquisitions. As your business transitions from ‘goals’ to ‘growth,’ your CFO will assess the scalability of your growth infrastructure, including your CRM and revenue systems.
Your CFO will evaluate the all-to-important question,, "how fast can we afford to grow?” and provide your organization with solid financial strategies for sustainable, scalable growth.
We strongly encourage all of our clients to adopt a standard Operating Rhythm. This can be in the form of EOS (Entrepreneurs Operating System), Scaling Up, or a variety of other published practices.
For clients that do have or do not plan to use another established Operating Rhythm, your CFO will introduce our established "best practices" Operating Rhythm, which we utilize in all our engagements.
- Owner goals
- Company vision
- 1-3-7 year plans
- Annual business value estimate
- Annual benchmarking against industry standards
- 90-day planning cycles
- Quarterly rocks
- Weekly or bi-weekly management meetings
- Weekly scorecard
As with all levels of the Pyramid, your CFO will seek to collaborate with and coordinate between your advisors who can help protect and enhance the value of your business. And, if needed, introduce to you advisors you may be missing. It may be appropriate to establish an Advisory Board for your business.
- Sales Coaches
- M&A Advisors
- Personal Wealth Advisor
- Estate Planning Attorney
- Tax Planning CPA