We Help You Climb the Mountain
Helping Entrepreneurs on Their Climb to Sustainable, Transferable Business Value
Sherpas Guiding You as you Climb The Mountain
An entrepreneur’s journey can be very rewarding - but it can also be challenging and, at times, lonely. Very few people understand how challenging it is to successfully start, run, and grow a business. But you don’t need to climb alone.
Our Sherpa Teams have been there - former entrepreneurs and financial leaders ourselves – and are ready to support you with compassionate, personalized support and guidance on your climb.
We are passionate about helping entrepreneurs achieve their business and financial goals.
Values are the foundation of an organization and its culture. At FocusCFO, these five values are core to everything we do. Each member of the FocusCFO team strives to do their best to live up to each of these five values and to personally identify areas for growth and self-improvement.
Respects the entrepreneur
Follows proven process
Asks great questions
Shares best practices
Our Why: A Note from Our Founder
Small & mid-sized businesses are the heart of America's economy, creating 2 out of every 3 jobs. They are the economic growth engine of our communities. As such, we have a tremendous amount of respect and admiration for the entrepreneurs who start and run these businesses. They are “all in” and we love their stories, and their passion.
The challenge... We have seen, first hand, what it costs businesses not to have a good CFO.
We have met too many business owners who put everything they have into trying to grow their business — mentally, physically, and financially — and then got stuck. It is heartbreaking to think about these entrepreneurs, who have nearly all their personal net worth tied up in their business, and ultimately are never able to achieve their retirement or legacy goals because they didn’t have anyone doing financial planning and strategy for their business. We see it all the time, but it doesn’t have to be that way.
Just as we use financial planners in our personal lives to help us with our financial plans, business owners need a CFO, who develops the financial plan for their business. Every business, regardless of its size, needs an internal financial plan/roadmap and someone internally who understands the ins and outs of the business to quarterback that plan. That person is your CFO — either a full-time employee or a fractional CFO. But they must be a true CFO — not your controller or your outside tax accountant. A CFO can provide forward-looking financial strategy and help entrepreneurs understand the difference between net income (what the accountants focus on) and cash flow (what CFOs focus on, as do investors and buyers).
Without this guidance, businesses either run out of money or fail to grow their value. A CFO guides businesses on the climb to sustainable, transferrable value. Businesses with real value provide owners with real options.
This is Our Why!
Brad Martyn, Founder | FocusCFO
Brad Martyn, Founder
What Makes Us Unique - What truly differentiates FocusCFO as a leader in the Fractional CFO profession?
Our people have been in the trenches. We have spent decades in the C-suite and started our own ventures. We know what it's like to put payroll on our personal credit cards. We know the pain our clients feel, and we want to help. This makes us uniquely positioned to provide CFO services and strategic business coaching.
To join the FocusCFO team, candidates must have both the requisite depth of experience AND share our passion and values.
At FocusCFO, we approach our work as a team.
Clients don't just get access to one designated CFO. They benefit from a combined service team of a CFO and an Area President, and the collective wisdom and continual collaboration amongst our 130+ professionals.
CFOs and Area Presidents joining FocusCFO benefit from the insight and perspective of their fellow associates across the country — a pool of resources to collaborate with.
We Believe in the Potential of Each Client
Embedded into the business’s leadership team, we are more than an outsourced CFO: we take the time to get to know their values, understand their challenges, and celebrate their success. This trust creates the building blocks for a bespoke financial strategy: a roadmap for the climb to sustainable, transferable business value.