FOUNDATION
  • Accounting Systems
  • Cash Flow Processes
  • Advisor Coordination
HEALTH
  • Budgeting & Forecasting
  • Production & Operations
  • Banking & Capital
GROWTH
  • Strategic Financial Planning
  • Risk Assessments
  • Revenue
  • Operating Rhythm
VALUE
  • Succession or Exit Planning
  • Readiness & Attractiveness
  • Price/Multiple

Carla Gentry

Carla Gentry


CFO

Upstate South Carolina
About

With over 30 years of experience in manufacturing, distribution, and service industries, I have successfully guided both private and public companies, spanning domestic and global markets. My professional background is rooted in the Consumer-Packaged Goods, Food, Woven Composite Materials, SUP, Plastics, Fiberglass Insulation and Bath and Bedding Industries. My expertise lies in delivering strategic financial leadership, streamlining operations, and driving sustainable growth and cost reduction. I excel at collaborating with diverse teams and leveraging my extensive background to drive strategic growth and optimize productivity. As a fractional CFO, my mission is to provide customized, value-added solutions that empower companies to thrive, whether through long-term expansion or successful exit strategies.

Get to know Carla’s other interests

Other Interests

  • What is your favorite way to spend free time?  My favorite way to spend my free time is staying active, mainly through hiking, weightlifting, running, and paddleboarding. I am also continuously exploring new activities that keep me energized and challenged.
  • What was your favorite vacation?  Traveling to Greece (Athens, Santorini, Paros and Hydra) with my adult sons: Hiking, Beach and rooftop restaurant-hopping and exploring ruins and tourist attractions.
  • What are you passionate about?  I thrive on setting ambitious goals and embracing new challenges, both professionally and personally. From exploring/implementing innovative technologies and AI or volunteering to speak to college students at events, to paddleboarding on unfamiliar waters or hiking six unique national sites in six different states in 9 months, I’m always up for pushing my limits and trying new things.

Before FocusCFO

Prior to joining FocusCFO, Carla served as Chief Financial Officer at DiscoverFresh Foods, a single-owner food manufacturer of spreads and dips.

What attracted you to FocusCFO?

I’m thrilled about the opportunity to join a best-in-class fractional CFO company with top-tier, seasoned professionals. The team’s vast expertise, diverse backgrounds, and robust value-added model resonate deeply with my values. Their emphasis on passion, continuous improvement, guiding clients, and fostering great communication aligns perfectly with my own practices. I’m especially passionate about partnering with small- and medium-sized business owners to take their hard work and visions and guide them toward achieving their goals, whether it’s long-term growth or a successful exit strategy. My goal is always to deliver a customized plan that aligns with their unique objectives and aspirations. I also value the FocusCFO collaborative, team-focused environment, which I find inspiring and motivating.

At FocusCFO, we help you direct your financial strategy and achieve your goals, giving you the freedom to change your life.

FocusCFO provides expert to help entrepreneurs like you overcome these obstacles and achieve sustainable, transferable business value.

Our fractional CFOs provide the expertise of a full-time CFO at a fraction of the cost, with the flexibility to scale your support as needed. You will gain a clear understanding of your financial performance, streamline your operations, and develop a strategic roadmap for success.
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Part of Your Team

Our experienced CFOs become an embedded part of your leadership team, providing strategic financial guidance to drive growth and profitability
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C-Level Experience

Benefit from the insights of seasoned financial executives who have decades of experience working in industry, not just for it, as financial executives and entrepreneurs.
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Team Approach

Leverage the collective wisdom of our collaborative team of CFOs - decades of expertise and best practices derived from a culture of collaboration and teamwork.

THE VALUE PYRAMID PROCESS

Guiding entrepreneurs on the climb to building sustainable, transferable business value

Our fractional CFOs provide the expertise of a full-time CFO at a fraction of the cost, with the flexibility to scale your support as needed. You will gain a clear understanding of your financial performance, streamline your operations, and develop a strategic roadmap for success.

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value

Succession or Exit
Readiness & Attractiveness
Price/Multiple
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growth

Planning
Risk
Revenue
Operating Rhythm
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Health

Budgeting & Forecasting
Production & Operations
Banking & Capital
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Foundation

Accounting Systems
Cash Flow Forecasting
Policies & Processes
Advisor Coordination
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value

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Health

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Foundation

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