FOUNDATION
  • Accounting Systems
  • Cash Flow Processes
  • Advisor Coordination
HEALTH
  • Budgeting & Forecasting
  • Production & Operations
  • Banking & Capital
GROWTH
  • Strategic Financial Planning
  • Risk Assessments
  • Revenue
  • Operating Rhythm
VALUE
  • Succession or Exit Planning
  • Readiness & Attractiveness
  • Price/Multiple

Area President

Piedmont Triad Research Triangle Asheville Metro
About

Over 30 years’ experience in Marketing, Sales, Manufacturing, Finance, Importing & Exporting, Training, Culture Change and Licensing both domestic and international. Innovative and creative problem solver with strong skills in strategic and tactical planning/execution. Solid record of achievement in new product development, building brands, developing customer-focused relationships, implementing new business strategies, Lean and Culture Change. Very successful at new product development.

Available Resources

Free Guide

Are You Ready For a Fractional CFO?

Wondering if a fractional CFO is right for your business? Download our free e-book today.

Curated insights by William Goebel

Get to know William’s other interests

Other Interests

  • What are you passionate about: Helping Companies reach their potential.
  • Favorite book:  Team of Teams by General Stanley McChrystal.
  • Favorite musical artist/or song: Jimmy Buffett
  • Favorite vacation:  Israel followed by Machu Picchu followed by New Zealand
  • Most people don’t know: I ran a Marathon in 2 Hours and 52 minutes.
  • Favorite movie:  Godfather
  • Top of the bucket list: Travel for 3 months in motor home around USA.

Before FocusCFO

MPACT Solutions, Greensboro, NC – President Industrial Training, Lean and Culture Change GMA Marketing, Greensboro, NC – CEO Marketing, Merchandising, Licensing, Unilever, Greenwich, CT – Director of Marketing and Sales Consumer Goods Brand Management Chesebourgh-Ponds, Greenwich, CT – International Director of Manufacturing and Logistic Service. President of Boy Scouts for NC and VA.

Married 27 years with 3 children

Bill and his family reside in Greensboro NC

What attracted you to FocusCFO?

  • I have the opportunity to work with my passion to help companies reach their potential
  • My fellow teammates of Focus CFO are all working together to reach our goal of helping others
  • The continued learning provided by FocusCFO to all of our teammates
CONTACT

Get in touch with William

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At FocusCFO, we help you direct your financial strategy and achieve your goals, giving you the freedom to change your life.

FocusCFO provides expert to help entrepreneurs like you overcome these obstacles and achieve sustainable, transferable business value.

Our fractional CFOs provide the expertise of a full-time CFO at a fraction of the cost, with the flexibility to scale your support as needed. You will gain a clear understanding of your financial performance, streamline your operations, and develop a strategic roadmap for success.
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Part of Your Team

Our experienced CFOs become an embedded part of your leadership team, providing strategic financial guidance to drive growth and profitability
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C-Level Experience

Benefit from the insights of seasoned financial executives who have decades of experience working in industry, not just for it, as financial executives and entrepreneurs.
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Team Approach

Leverage the collective wisdom of our collaborative team of CFOs - decades of expertise and best practices derived from a culture of collaboration and teamwork.

THE VALUE PYRAMID PROCESS

Guiding entrepreneurs on the climb to building sustainable, transferable business value

Our fractional CFOs provide the expertise of a full-time CFO at a fraction of the cost, with the flexibility to scale your support as needed. You will gain a clear understanding of your financial performance, streamline your operations, and develop a strategic roadmap for success.

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Succession or Exit
Readiness & Attractiveness
Price/Multiple
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Planning
Risk
Revenue
Operating Rhythm
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Health

Budgeting & Forecasting
Production & Operations
Banking & Capital
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Foundation

Accounting Systems
Cash Flow Forecasting
Policies & Processes
Advisor Coordination
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value

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Health

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Foundation

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