Yes, You Can was a 2001 short film shown at the Royal Premiere of Moulin Rouge in Leicester Square. Its core message was about overcoming seemingly insurmountable challenges through a less than obvious solution. And in the case of this film, with a sprinkle of slapstick comedy.
Yes, you can …. afford a CFO, the topic of this post, presents a perhaps less than obvious solution for some of the challenges faced by entrepreneurs — the Fractional CFO model. It’s a quick read, in a Q&A style format.
Scaling a company comes with decisions that may feel beyond your scope of expertise, and for many entrepreneurs they are. You’re an expert at many things, but likely not all things.
Q: Why do business owners neglect to bring on such a critical addition to the team?
Beyond simply not knowing that they need a CFO, they don’t want to spend the money. What many entrepreneurs don’t realize is that they’re already spending that money in lost profits and misspending.
They’re not seeing the dynamics of the business from an educated financial point of view. You can’t always go with your gut in making financial decisions, which is what a lot of entrepreneurs try to do.
Q: What does it cost a business when the owners avoid bringing on a CFO?
The lack of a CFO’s direction leads to many lost opportunities to price your products and services properly, to manage your inventories better, and to separate good customers from bad customers.
There are many hidden costs in doing business, such as the cost of maintaining a demanding client. Its margin on variable costs may be the same but because of the additional management time and hand holding it’s different.
It’s hard to see without actually running the numbers, which many people don’t really know how to do.
Q: Is there a revenue mark or headcount that determines when a business owner should look for a CFO?
Consider bringing on a fractional CFO when you need to do critical forward planning–when your business is up and running with many spinning plates, but you’re not sure where to take it next.
At this point you need someone to make sense of the financials. The only person who truly understands the economics of a business–what actually makes it work–is a chief financial officer.
You have some data, you know who you’re serving and what they are buying, but your CFO will help you understand your business and the overall dynamics better than you ever thought you would. They will help turn the data you have into information and actionable insight.
Q: What else will a CFO do for the company?
He or she will peel back the onion, at which point you’ll most likely find that you’re not making money in one or more areas of your business. It’s not unusual for a company to be losing money and have no idea where it’s going.
A CFO will take a magnifying glass to your numbers and look at staffing and other expenses vs. revenue. When they examine things like manufacturing costs and sales cycles for products, it gives you the information you need to calculate an accurate ROI.
A CFO is also in charge of the financial future of a company while maintaining the past. The bills have to go out, invoices collected, cash managed, payroll paid, and new business ideas have to be vetted. A good CFO will analyze a new structure and how to model it.
The accuracy of the model is key. Calculating the revenue alone won’t give you accurate information. You must know the exact costs of doing business so that when you take on new business categories, they can be designed make a profit.
Q: Why can’t an accountant or bookkeeper do the job?
Most firms start out with a tax return person. A classic accountant who is in charge of the rear-view mirror. The only period of time being examined by an accountant is the past year, which is a bit late for decision making, and only at the level of detail needed to satisfy the IRS. The accounting firm has only
your tax return in mind and classically assigns expenses to categories that are only appropriate for your tax return and not for running a business.
A regular bookkeeper records all transactions and perhaps even helps with sending invoices and collecting money. While the bookkeeper handles payroll and helps file tax findings, you’re not getting actionable, forward-looking information.
Q: Aren’t most CFO’s overqualified for my business? How can I afford one?
The opportunity with so many baby boomers who want to remain in the workforce is enormous and includes a large community of highly experienced chief financial officers. The fractional CFO model is a win-win relationship. Your business benefits from their extensive experience, at a fraction of a full-time CFO. Average engagement is 1 or 1/2 day per week. From the CFO’s perspective, they benefit from the intellectual challenge of working with several businesses simultaneously as well as having greater control over their work schedule.
At FocusCFO, we are passionate about small business. If you’d like to learn more about how we can help, let’s have a conversation.
Michael Stier is an Area President for FocusCFO based in Charlotte, NC.