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Summit Insights

Fractional CFO Services Company Expands to Pittsburgh Area


PITTSBURGH, PA − Oct. 1, 2019 − FocusCFO, which provides fractional CFO Services to small and medium-sized business, is pleased to announce it has expanded its geographic footprint to serve companies in the Pittsburgh market.

Since 2001, FocusCFO has been helping small to medium-sized businesses manage three key areas: cash flow, business risk and scalable growth, resulting in increased value in the business. They do this on a fractional basis, meaning clients get all the advantages of a full-time CFO on terms that are flexible and affordable, working exclusively onsite at the client’s office under a recurring schedule that fits within their budget. Typically, engagements are one to two days per week, but can vary.

“Today’s small business owner is immersed in operations, sales, and finance, all of which require time and energy,” said Tom Bartos of FocusCFO. “FocusCFO works on-site, alongside the company’s team, to understand their operations and add value to their financial matters. Our goal is to become a long-term trusted advisor for the company,” he added.

FocusCFO carefully selects one of its highly experienced CFOs and insources him/her as a member of the company’s team. During the first several months, the FocusCFO team works with the business owner to create a financial roadmap. The CFO then works as part of the company’s internal management team in all aspects of their day-to-day areas involving cash flow, finance and operations (C-F-O). This results in enhanced financial reporting and forecasting, unprecedented clarity and a strategy to meet the client’s goals.

“By providing the critical skills and experience essential for a business to grow, the business owner is able to focus more strategically on the future,” said Mark Vernallis of FocusCFO. “We understand costs and pricing, create forward-looking financial systems, help businesses build banking relationships, and much more. That’s why it’s never too early to get started,” he added.

“We have found a sweet spot with companies that are typically entrepreneur-led, with annual sales ranging from $2-40 million. Many clients are in the $2-$6 million range when we start,” said Brad Martyn, Founder and CEO. “This gives entrepreneurs running small and medium-sized businesses a level of internal CFO support they never envisioned they would have access to,” he added.